Marketing AI Certified Expert (MAICE)

Marketing AI Certified Expert validates your ability to apply Artificial Intelligence to marketing, covering core AI concepts, key content-creation and automation tools, AI-assisted content strategies, smart segmentation and predictive personalization, and data-driven decision-making.

• Fundamentals and Core Concepts of Artificial Intelligence in Marketing
• Key AI Tools for Content Creation and Automation (ChatGPT, Jasper, Midjourney, DALL·E, Zapier, Copy.ai, Notion AI)
• Designing and Managing AI-Assisted Content Strategies
• Smart Segmentation and Predictive Personalization Techniques
• AI-Driven Analytics and Data-Based Decision-Making
• Real-World Projects, Practical Workshops, and Case Studies

This certification is designed for digital marketing professionals, advertisers, and creatives who want to enhance their results through Artificial Intelligence; consultants, freelancers, and entrepreneurs seeking to automate and optimize their strategies; as well as agency teams, community managers, content strategists, and growth marketers who aim to integrate AI-driven tools and analytics into their daily workflows to achieve smarter, data-based, and more efficient marketing outcomes.

There are no formal prerequisites for this certification. However, having basic knowledge of digital marketing strategies, social media, or content creation is recommended to maximize the learning experience.

• Exam Name: Marketing AI Certified Expert
• Exam Format: Multiple-Choice questions
• Exam Delivery: Web-based (single browser), closed book, no outside assistance, timed
• Exam Duration: Once the exam begins, students have 60 minutes to complete the exam
• Number of Questions: 40
• Passing Score: 70%
• Available Languages: English/Spanish